There are two things every author must know about promoting your nonfiction book. First, it is your responsibility, no matter what publishing method you use - conventional, print on demand (POD), or do-it-yourself. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning of the planning process.

One of the first questions you probably asked yourself was who are my readers? Once you have identified them, your next step is to find ways to tell them what the book is about; what problem it will solve; why it is funny, informative, or moving; who wrote it and why; and, most important, why they want to spend money to own it. What follows are seven proven ways to reach your readers with this information:

1. Create a website.
You must have a presence on the Internet. A Website showcases your book, highlights the cover, introduces you as an expert author, delineates the main points, tells where the book may be purchased, and provides a place for testimonials. A Website doesn’t have to be expensive or elaborate, but it should be professionally designed and constructed. Unless you are a Web guru, invest in a professional Website designer.

2. Brainstorm ideas.
Gather a group of your most creative friends to generate as many ideas as you can (It’s a good idea to feed them). Break your reading audience into subgroups, and list all the places to find them. Where do they hang out? What organizations do they belong to? Where do they shop? What are their passions, hobbies, and vocations? The spreadsheet you create is the beginning of your promotional plan.

3. Send advance readers’ copies (ARCs).
When the book is finished but not yet published, send bound copies of galley proofs to book reviewers at print and electronic media. Be sure to stamp them “Reader’s Copy” or “Galley Proof.” You want to time the reviews to coincide with the publication and availability of your book. Reviewers want to read it before it hits the shelves. Timing is everything.

4. Submit articles.
Your book is a goldmine of article ideas. Every major point is an article ready to be excerpted or paraphrased. Once you know what your target audience is reading, you have a list of potential publications, print and electronic. Write a 25- and 50-word author’s blurb to be printed at the end of every article. When you submit to an online article Website, indicate that the article may be reprinted at no charge, as long as it includes the author’s blurb.

5. Take part in book fairs.
Share a table or booth with other writers or with members of an association of which you are a member, if it is relevant to your topic. Book fairs can mean long hours on your feet if you go it alone; but, when you share the workload, the experience can be fun and rewarding. You’ll meet new people, reach readers directly, and become personally involved in selling your book.

6. Share what you know.
Offer to give free presentations at bookstores and other venues that carry your book. This is a great way to build your reputation as an expert in your field, provide value to the bookseller and the book buyer, and connect directly with your readers. It’s good for your ego to be asked to sign your own book. One caveat: if you don’t feel comfortable speaking in front of a group, join Toastmasters or hire a speaking coach. Don’t muddle through your presentation.

7. Assemble a sales package.
Put together a press kit to send to local radio and TV stations. Include a news release with pertinent information about the book and future scheduled appearances, an author’s bio, talking points to use in an on-air interview, a sample book cover, background information, and favorable reviews and testimonials. A press kit is like a resume; it gets you in the door. Once you get there, the rest is up to you.

Promoting your book is an ongoing project. It isn’t something you do once and then move on. As long as your book is available and there are potential readers who could enjoy it and benefit from reading it, you have a job to do. This is, after all, why you wrote it.

Bobbi Linkemer is a

Every person at least once in his life stopped to think and to ask himself what would make him happy and what it means for him and what he is living for in general. Some people are even obsessed or stressed by these ideas and thoughts. Others do not even realize that they have to stop sometimes and decide what they really want – a career, a good family, a lot of money or all this together.

Henry David Throeau in his book about Walden, states at the very beginning: “Most men, even in this comparatively free country, through mere ignorance and mistake, are so occupied with the factitious cares and superfluously coarse labors of life that its finer fruits cannot be plucked by them.” This means, that a person, who is struggling his whole life for getting more and more and never feels he has enough, he doesn’t even have time to take the advantage of life itself, of its wonders and pleasures, he would never feel satisfaction with his deeds and achievements. Not many understand that the chase itself is better in life than the catch, there is no use living just collecting your unsatisfactory catches and concentrating too much on them. For Throeau the “true economy” is that which simply provides the flesh with what belongs to the flesh, for him people seem to believe in some social fiction, which in reality represents the triumph of the flesh over the spirit.

One of the leading psychiatrists after World War II was Viktor Frankl. He had an unusual approach to the methods of therapy. To overcome any type of neurosis any patient was believed just to reorient his meaning of life, his main point was – concentration on the future achievements of the person. His new therapy was known as “Logotherapy”, (where “logo” was a Greek word for meaning). This search for meaning is understood by Frankl as the primary motivation and thus such motivations as the pleasure of superiority become secondary. An individual has to have this will to meaning experiences, otherwise he would get bored very quickly.

Logical question would be then – what is the meaning of life? Frankl states that an individual should “Live as if you were living already for the second time and as if you had acted the first time as wrongly as you are about to act now!” Everybody has his own specific meaning and he has to make his own choice in a given situation, moreover, he will be responsible for his actions and choices.

There are different ways to find the meaning of life and reach the feeling of happiness, but they are all individual, let it be either success and high achievements in work and career, or satisfaction after some charity actions, or deep love and tenderness to some other individual, the main thing to remember for everybody would be – never to stop thinking, dreaming and struggling, otherwise instead of stimulating, the question of meaning will chase and depress a person.

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Whether you’re an experienced writer looking to boost your career or a complete novice desperate to break into the world of freelance writing, there’s a good chance that you’ll be using the New Year as the excuse you need to start a whole new writing regime.

New year is a good time for freelance writers. It’s a time of chance, when staff writers start looking for new jobs (leaving editors desperate for freelance contributions), and editors start thinking about new directions for their publications (and hence need new freelance writers to help them out).

If you’re determined to make this year the year that your writing career really takes off, here are some of the resolutions you should be making.

1. I will write every day

Freelance writing is a job, just like any other, and that means you have to do it every day (weekends and holidays excepted). Make writing a habit by sitting down at your keyboard at the same time every day, and don’t allow yourself to leave until you’ve got some words down on paper. Start taking your writing seriously, and other people will take it seriously too.

2. I will set goals for my writing

It doesn’t really matter what your goals are. Maybe you want to finish that novel you’ve been “working on” for the past three years, or perhaps you want to get a feature published in a national newspaper or magazine. It’s important to have goals to give yourself something to work towards, to motivate yourself, and to measure your success. Make goals for each week, each month or each year – just make them.

3. I will get a website to showcase my writing

If you’re really serious about your freelance writing career, you need a website, it’s as simple as that. A writer’s website allows you to find new clients, display your portfolio, and present a more professional image to the world. Who wouldn’t want that?

4. I will try different types of writing

Sometimes when you’re good at something, it’s hard to move away from it and try something else. If you’re used to writing articles for the web, for example, you may not even consider trying to write and sell a short story. You should. By trying out new types of writing, you’ll not only have fun, you could also discover something else that you’re good at. If you’re a novelist, then, try writing some non-fiction: if you’re a business writer, try a short story. You might even like it.

5. I will find new markets for my writing

If you’ve kept resolutions one to four, you should by now have a whole lot of new writing just waiting to find markets. Now you have to try and sell it. Make a resolution to spend a part of each day or week finding and querying new markets for your writing. Let this become as much of a habit as writing every day, and sooner or later you’ll start to see results.

6. I will make new contacts

In the world of freelance writing, contacts are everything. Make the effort to write down the names and contact details of all of the editors, employers and other useful contacts you come across in the course of your writing. These people are your ticket to freelance writing success: keep in touch with them and the next time they need a freelance writer, they’ll be the ones getting in touch with you.

Amber McNaught is a freelance writer and the owner of WritingWorld.org WritingWorld.org, an writingworld.org online community for freelance writers and freelance writing jobs.

Amber also co-owns hotigloo.co.uk website design and copywriting firm, Hot Igloo Productions Ltd.

You may be thinking – how can my title get clicks? But think about this – when someone stumbles on your article in a search engine, how do they decide to click into your article or not? The title – that’s right – the title. If your title is exciting or answers their question, you will get clicks, if not, you will not. Now, of course these are clicks into your article – which of course you must have before you will get any clicks from the article itself.

You can either write the title like a headline – designed to turn heads and make people curious – or you can write a title to specifically answer someone’s question.

Both of these methods will attract a different type of reader – but they are both effective at generating article opens.

Here are some suggestions for writing a ‘headline’ style title:

How to ….

How I …

How You Can…

The Best 5 Ways to…

The Top 7 Steps to….

Do You Know Anybody That….

Basics of…

This list is really limitless, and basically what you are doing is telling the surfer what they are going to find out about, learn about, when they read your article.

If you are answering a specific question in your article, you can either state what it is you are going to be teaching, for example, how to…

Or you can ask the question you are going to answer in the article.

For example, if you article is answering the question “How can I lose weight faster?” your title might be “How Can You Lose Weight Faster?”.

It is important that you attempt to phrase your title in such a way that you are very direct and concise, and if you are using keywords, be sure and use them in the title at least once.

For example, this is a bad title: How to Learn How to Go Deep Sea Fishing

This is a better title: Deep Sea Fishing – How to Deep Sea Fish

Notice the second option is very targeted and direct – not only is the human reader very clear on what your article is about, but the search engines know too.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

I can imagine what it’s like to be an editor for a magazine. I’m sure the more popular magazines probably get dozens of articles in the mail each day, and these go in the trash.

Ever wonder why?

Most of these articles get rejected, and they get rejected for pretty much the same reasons articles written for promotion get rejected.

First, the article may or may not be targeted to the audience of the publication the writer is submitting to. This should be your first step in getting it right: target your article to the
correct audience.

Second, you need to remember you aren’t writing a sales piece. You’re writing an article. An article is information. The purpose of an article, especially when writing one to promote your business, is to provide enough information to get visitors to want to visit your site.

If your “article” is all about how great your product is, then you’ll get rejected right off the bat. No one wants to read an article that is really nothing more than hype, or worse, just a review about your product.

Some article directories do accept reviews, and if you want to submit a review, then by all means, write one and submit it. Just make sure you read the guidelines for the website, Don’t write a review about your own product. Get someone else to do it. Review others’ products instead. Put the link in your resource box. Don’t clutter your article with links back to the program. It will get rejected.

Third, are you writing an article or an ad? I see this one all the time. I’m not sure what other people are thinking except maybe they are so desperate to promote their products they don’t think about what they are doing when they submit.

If the site asks for articles, submit an article. Don’t submit an ad. Article directory owners provide specific guidelines for what they’re looking for. If you want to submit an ad, then exchange links. Don’t post an ad in article directory.

Have you included the basics, i.e. good writing, good grammar, good spelling? Your article doesn’t have to be perfect, just well written. There are those on the internet who think they are the arbiters of what’s good writing. You’ll get attacked, and sometimes without mercy, if you don’t bother to check your spelling, as well as how your sentences read.

Of course, just remember to take this with a grain of salt. They’re reading you. Not the other way around. Often, the people who do this are lonely and looking to connect with others. I’m not sure why they think being nasty is the way to do it. Maybe it’s their way of making themselves feel superior. Just ignore it.

You can easily correct most of your writing problems simply by using a spell checker, and then reading your article out loud. Reading your article out loud can help you check your punctuation, as well as flow of your article.

Including a solid headline, or title, that makes readers want to read your article will definitely help you.

Finally, always make sure you include your resource box. Your resource box is one of the most important parts of your article. It should be the next logical step for your readers. You want
them to visit your site next. Get them to join your list, buy a product, sign up for a free membership, or something else.

The purpose is to give your readers a reason to visit your site.

Unfortunately, most of the articles I get and have to reject, don’t have a resource box added. I have no idea where the article came from or who wrote it. As a result, some very well written articles I would love to include in my directories get deleted.

Don’t let this happen to you.

Write a good article. Target your market. Include your resource box. You’ll see results, like traffic and sales, from your article in no time.

Jinger Jarrett will teach you how to write and promote your articles for free. Visit her 101articles.com Article Writing and Promotion site. Get marketingforwriters.com $3,780 in free writing resources and visit her lulu.com/jingerjarrett Internet Marketing Bookstore for free ebooks and tools.

Article writing has become almost a game to some people. As the Internet has evolved into a forum to express one’s views, the world of E-articles has multiplied exponentially. Blogs, discussion boards, chat rooms, and now e-articles are being used to convey every idea and concept imaginable. Ordinary citizens of the net, like myself, can offer up any number of thoughts on any subject and have them read by total strangers across the globe. For many that have recently discovered the power of online articles, they appear to be trying to establish a record. Who can write the most or write the most about a certain subject. There are several tricks there are utilized in this regard.

One of the most blatant is the use of the series or parts. A large article is separated into five or more “parts” to seem like five different postings. Another tactic is to take a main subject and examine it from many viewpoints. For instance, you might see an article about weight loss for: children, teens, men, women, seniors, the pregnant, or the obese. Or there are the tips approach. For example, an article that offers five tips on how to increase sales in your business. Tips 1 to 5 are in one article, 6 to 10 in another and so worth.

Other articles are either reviews or comments on the news. Book, movie, and song reviews are popular. Rehashing a current news story is also prevalent. The trick is to write just enough to qualify as an article. So, if one site demands 250 words, well, heck, I would write 251, just to be safe. Of course you could repeat a few words for emphasis like, “ he was really, really really mad,” or “ I could go on and on and on, but I won’t.” Strategies like that. By the way , this article is over 580 words; really, really.

The biggest problem with articles are the ones that don’t actually teach or tell you anything at all. Instead, they ramble on about this or that in a pathetic attempt to fill up the page and get another article published. Of course, the smart reader would identify those type of cheap imitation articles and stop reading them because they understand that they are a complete waste of time and effort. In fact, you might he try to remember their name so that, in the future, you can bypass their articles. I won’t mention any names here because I don’t want to insult any specific writers, but you all know who you are.

I, on the other hand, pride myself on articles that inspire, teach, cause one to think, or pass along valuable and useful information. For instance, you might want to know that: The Academy Awards (Oscars) were held twice in 1930. More movies are produced in India than in Hollywood. Cows do not have upper front teeth. There are 92 known cases of nuclear bombs lost at sea. One in every ten people in the world lives on an island.

There, I did my job. Anyway, I despise the faux article writers and their crass endeavor to ruin it for the rest of us. So, for now, remember that I am one of the real writers and I will uphold the honor you bestow upon me to write quality articles with solid content and concrete thoughts. I hope you enjoyed this one and recognize it for what it truly is; another genuine article.

Jeffrey Hauser was a sales consultant for the Bell System Yellow Pages for nearly 25 years.
He graduated from Pratt Institute with a BFA in Advertising and has a Master’s Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. He has authored 6 books and a novel, “Pursuit of the
Phoenix.” His latest book is, “Inside the Yellow Pages” which can be seen at his website, poweradbook.com poweradbook.com Currently, he is the Marketing Director for thenurseschoice.com thenurseschoice.com a Health Information and Doctor Referral site.

Oops! I broke my own rules and did not follow a checklist on my last public speaking engagement. It was two minutes until start time and I realized there was no flipchart in the room. Oh oh!. Better think fast. I was not using an overhead projector either, so I could not simply write on a blank transparency. Now one and 1/2 minutes left . . . . I thought, “Never let ‘em see you sweat.” So, I went into the hall way to sweat. I saw a flipchart in use by the Air Force folks who were in the next room. I borrowed one piece of flipchart paper and went back into my room. Now one minute left. I put the paper on the floor still not knowing what I would do with it. So I hit the stage and begin the program. 30 minutes in it was the moment of truth. I had a spare marker in my prop box. Ok so far. I had masking tape too. . . . but the way the room was set there was no place to put the piece of paper that would allow both sides of the room to see it.

I guess it was time to have some fun. I asked for three volunteers to BE my flipchart. I qualified the request to include one person with a black shirt (incase the marker leaked through the paper). This got a good laugh. I had the person with the black shirt turn their back to the audience. The other two helpers held the flipchart paper against blackshirt’s back. We had a blast! The three volunteers were laughing. The audience was laughing. Ad-libs were flying. The blackshirt person was getting tickled with the point of the marker. And I still got the point across that I had planned all along. OK I’ll admit I messed up by not checking for the flipchart before speaking. However, if you are willing and able to stay flexible in the face of the inevitable challenges you will face as a fun public speaker, adversity can turn positive very quickly.

Copyright © 1998 - 2005 Advanced Public Speaking Institute

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book “Wake ‘em Up Business Presentations” and “Click: The Ultimate Guide to Electronic Marketing.” It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients’ needs. antion.com antion.com

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What is your point? What do you do if you don’t know? Why does it matter?

It is important for every writer to know their point because the writer is in charge of the reader’s experience. If the writer doesn’t know the point then the reader surely won’t. That means at best a writer without a point will soon be a writer without a reader. At worst a writer without a point can end up with a confused and perhaps even angry reader.

Making the point of your article or essay clear and apparent is how you capture the interest of your reader and it is how you keep the interest of your reader.

However knowing your point and making it clear and apparent are sometimes easier said than done. So what is a writer to do?

Finding your point is as easy as 1-2-3.

First, identify your topic. Simply make a note of the subject you plan to address. Narrow it down to one word or simple phrase. For example, you plan to write an article about potty training. That makes potty training your phrase.

Second, ask yourself a pertinent question about that topic. For example, how can you make potty training easy? Now turn that question into a statement, such as You can make potty training easy… This is your point. But you aren’t done yet.

Third, you will need to expand and support your point so you must come up with three supporting points. Remember, not only do you have to make your point, but you also need to make it clear and apparent. That is why support is important. So think of three points you can make to support your point. For example, keeping the pressure low, making it fun, and giving it time. Finally, you join your statement with the three points and use a preposition to join the two together. In this case probably “by” would work best and often “because” is a good choice. Some other prepositions include about, during, through, under, and with.

Now you have a good introductory paragraph:

You can make potty training easy by keeping the pressure low, making it fun, and giving it time.

Not only do you have a point that you will be able to make clear and apparent to the reader, but you also have a road map for your article or essay. Simply expand on your introduction and expand on each supporting point in turn and you will have a clear point, good organization, and solid support.

Taking a few minutes to plan out your point in this manner can be well worth spending the time as it will make your writing easier. It will also make the reading easier as well. And that is the point of this article.

Deanna Mascle has more than two decades of experience writing professionally and teaching writing. Find more of her

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters.

The Hero’s Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero’s Journey as a template.

• Star Wars (1977) grossed over $460,000,000 - uses the Hero’s Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 - uses the Hero’s Journey as a template.

• ET (1982) grossed over $434,000,000 - uses the Hero’s Journey as a template.

• Spiderman (2002) grossed over $432,000,000 - uses the Hero’s Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero’s Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero’s Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero’s Journey.

Multiple Mentors or Supernatural Aids

One critical element of the Hero’s Journey is the Meeting with the Supernatural Aid. However, it is not uncommon for there to be multiple mentors, one to help through the First Threshold and the Physical Separation and another to help during the Transformation.

What this indicates (even if there is only one mentor) is that s/he is normally called upon by the hero during specific periods of the Journey. Additionally, it is not uncommon for the initial (or at least one) mentor to play the part of other archetypes:

a) In Gladiator (2000), an initial Mentor (also playing the Herald) is Marcus Aurelius, who provides Maximus with the Call to Adventure. The second mentor is Proximo – his gladiator trainer.

b) In Raiders of the Lost Ark (1981), Marcus guides Indy to the government agents (playing the Heralds) and warns him of the dangers of uncovering the Ark. Sallah is Indy’s Mentor in Egypt.

c) In Goodfellas (1990), Henry is initially first mentored by Paul Cicero and then Jimmy Conway (who also plays the Shape Shifter).

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at

FORWARD

The 188 stage Hero’s Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO’S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

d) Tells you what to write. For example, at a certain stage of the story, the focus should be on the Call to Adventure and the micro elements within.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES (188 stages of the Hero’s Journey (Monomyth) you need to know about…):

*****Good People of the Township*****

The Greater Antagonism or Antagonist has natural enemies - the Good People of the Township. It is the Township that is affected by the Antagonism’s actions. In Armageddon (1998), the meteor will destroy the Earth. In Lord of the Rings, it is Middle Earth and Men that Sauron wishes to destroy and Frodo’s SHire that will cease to exit..

It is the Good People of the Township who often send out the Herald in search for a Hero. Armageddon (1998), Nasa send out a team to recall Bruce Willis.

*****Foreshadow of the Mentor*****

Often the Hero is aware of the Mentor before the actual meeting. In Bonnie and Clyde (1967), Bonnie sees Clyde beforehand. In The King of Comedy (1983), Pupkin knows all about Jerry.

Learn more…

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero’s Journey and other story structure templates can be found at clickok.co.uk/ clickok.co.uk/

The Managing Creativity and Innovation MBA dissertation, DIY creativity Audit, Powerpoint presentation and Good Idea generator software can be found at managing-creativity.com/ managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made, the author’s name is retained and the link to our site URL remains active.