As a marketing-minded copywriter, I am an advocate of the “streamlined article campaign.” This is where you write targeted copy in the form of a mass distribution of web articles. Just like any other ad campaign, your articles should all speak to one audience and build on a single theme. Just like any other web […]

Your website looks great; your baby products are simply adorable and they’re priced right for the value. Yet you could still use a little more business, right? More and more business owners are using articles to market their web sites.
Do you have a newsletter or blog? If not, you should – and […]

The resource box in an article, which is located at the end, is your place to insert a link to your site. If you can create an effective, content-rich article, which maintains the reader’s interest you can gain loads of traffic due to a single article. This may all sound too good to be true, […]

Have you given up on getting your book out of your heart into the hands of your readers? Don’t give up. There’s an easy way to do anything and a more difficult way. The easy way usually includes getting helpful advice from someone that’s been there and done that. The author has written five of […]

So…you want to write a novel? Or more specifically, you want to get a novel published? Or, even more specifically, you want someone to actually read your novel? If you write and no one reads, isn’t that akin to the proverbial tree falling in the forest where no one hears its crash? But writing is […]

The hero’s journey is THE screenwriting template. With it screenwriters can build effective stories from the ground up. Consider this, ALL of the Academy Award Winner Best Films of the last thirty years have used it as a template. There are at least 188 stages to the hero’s journey and more than thirty archetypes.
The Hero’s […]

Writing articles and publishing them to online directories is fun, but if you want to make money out of them it is important to get you the necessary traffic. The most effective way to get traffic to your online articles is to have them listed high in the Google search engines for some popular keywords. […]

Stories aren’t about plots, they’re about the people
Cedar Grove is a tiny town about a mile and a hair past nowhere. They’ve got two stoplights total and an old brick schoolhouse that also serves as the town hall and bingo headquarters on Thursdays. They’re very proud of their one-half of a fast-food restaurant. The other […]

The term invisible ink sounds like an oxymoron doesn’t it? What would constitute invisible ink becoming “invisible,” then visible? Why on earth would you want to use something that you naturally can’t see? If thoughts of invisible ink sound like something you would watch in a James Bond movie or during one of a magician’s […]

FORWARD
The 188 stage Hero’s Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.
Understanding this template is a priority for story or screenwriters. […]