You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way.
For some reason, “3 Blind Mice” paid me a visit. As I heard the 100th replay, it hit me – this would make great web copy. As a […]

When you’ve spent most of your week with the Day Job Monster, it can be a real challenge to dredge up any energy for weekend writing. After all, how much can you physically fit into one week?
Surely the weekend is for relaxing, unwinding - and mustering up the courage to face another week of doing […]

Coming to this country was hard enough. Now they want me to write in perfect English, too? This is the sentiment many ESL students share. You may feel stranded, alone on this desert island with no raft or food. The truth is, though, that you aren’t alone. There are thousands of […]

“I’m sorry, what? I can’t understand you.” Have you ever heard this line? Then you probably know how embarrassing it can be to repeat something over and over again. Miscommunication can and will hold you back in today’s fast-paced, international business environment. Too many people are hiding their gifts, talents and knowledge from the world […]

Congratulations! You’ve written your manuscript, and it is as good as you can possibly make it. Perhaps you’ve written a suspenseful thriller or a book about marketing techniques; maybe you’ve even written your memoirs.
Next step: Publication!
Unfortunately, you can’t just point a magic wand at your manuscript and transform it into a perfectly bound book or […]

You can create a great headline, a dynamic first sentence, and a brilliant lead paragraph. But if you can’t hold readers during those middle paragraphs, they’ll never see your conclusion.
What can you do? Here are seven ways to anchor that wayward reader from your first paragraph to your last:
1. QUESTION – Ask a question in […]

The 188 stage Hero’s Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188 stage template.
Understanding this template is a priority for story or screenwriters. […]

Seems like every where you turn, someone is creating yet another article directory begging you to submit your articles to them. The only person you are helping by submitting your content to newbie article directories are the article directory owners themselves - because they are too new to have any traffic yet to give back […]

Don’t be surprised if during your next office visit, your doctor hands you a prescription for a journal with instructions to write a minimum of 30 minutes a day!
That’s right. Medical science has discovered what we writers have known for a long time…the benefits of journaling. According to research documented in the Journal of […]

Design: At the design stage you need to identify the purpose and aim of your training. Why are you considering training? What is the need? Is there a shortfall in the skills level in your organisation or do you need to impart information? Who are your target audience?
For example are you introducing computers and printers […]